What is the purpose of the California Grown program?

The California Grown program is designed to support California farmers and promote local products by highlighting the state's agricultural heritage and the quality of its produce. This program aims to increase consumer awareness about the benefits of buying locally sourced food, which in turn supports local economies and sustainable farming practices. By marketing California-grown products, the program helps to connect consumers directly with farmers, fostering a sense of community and appreciation for local agriculture.

While promoting organic farming practices, international agricultural trade, and reducing carbon emissions can be important elements in the broader context of agriculture and sustainability, the primary focus of the California Grown program is centered on celebrating and encouraging the consumption of products that are locally grown within California. This fosters both economic development in the agricultural sector and a supportive environment for local farmers.